About Us
About Us
Where Fabric Meets Soul
BaeLoom is a heartfelt blend of creativity, culture, and comfort — a clothing brand born from a deep love for textiles and timeless design.
We create pieces that speak softly yet beautifully — with flowing silhouettes, thoughtful details, and prints that feel like poetry. Designed for everyday wear, our collections are rooted in the idea that fashion should feel as natural as it looks.
The Founder’s Story
Susan J, an engineer by profession and IT specialist by day, found herself increasingly drawn to the world of fabrics, colours, and prints. What began as a personal passion slowly bloomed into something more.
With no formal background in fashion but a deep creative instinct, Susan started BaeLoom to explore the stories that fabrics tell — from block prints to handloom textures, from earthy palettes to contemporary cuts. She brings her structured mind and artistic eye together to design pieces that are both wearable and meaningful.
Today, BaeLoom reflects her belief that you don’t need to choose between comfort and beauty — you can wear both.
What We Believe In
- Print-Led Design: We celebrate the charm of unique, hand-picked prints — subtle yet striking.
- Comfort First: Every piece is designed to feel easy and breathable on the skin.
- Mindful Making: Small-batch production, minimal waste, and responsible sourcing.
- Rooted in India: We work with artisans and local talent who bring each design to life with skill and soul.
- Everyday Elegance: Our clothes are made to be lived in — for work, weekends, and everything in between.
Our Journey So Far
- 2021 – Susan begins experimenting with prints and sourcing fabrics.
- 2022 – BaeLoom is born. First capsule collection launches online.
- 2023 - Expanded to include new silhouettes, sizes, and Collaboration with artisans from different places.
- 2024 – Customers from across India fall in love with the brand’s soft silhouettes and earthy charm.
- 2025 – BaeLoom grows — new categories, custom prints, and a bigger vision for slow fashion.
A Note from Us
At BaeLoom, we believe style doesn't have to be loud to be seen. Whether you're lounging at home, heading to brunch, or walking into a meeting — our pieces are made to move with you, and tell a story without shouting.
Thank you for supporting this dream.
With every thread, we stitch a little more beauty into the everyday.